Nicaragua's affiliate marketing sector has shown steady growth, with an average ROI of 15% in 2026, driven by increased digital adoption and e-commerce expansion. The digital advertising expenditure has reached approximately US$120 million, reflecting a more mature digital economy. The high mobile traffic share indicates that most campaigns are optimized for smartphones, which are the primary device for online activities in the country.
Despite the growth, the penetration rate remains modest at 18%, suggesting room for expansion as more businesses recognize the benefits of affiliate marketing. The average commission rate of 12% remains competitive, attracting more marketers to join affiliate programs. Overall, Nicaragua's affiliate marketing landscape is poised for further development, supported by rising internet penetration and mobile usage.