In 2026, New Zealand's video advertising expenditure is projected to reach NZD 480 million, reflecting a steady increase driven by mobile consumption and digital engagement. PPC advertising continues to grow, with revenues estimated at NZD 320 million, highlighting the country's shift towards targeted online marketing. The digital ad market dominates at 65%, emphasizing the importance of online channels in NZ's marketing landscape.
Most ad spend is concentrated on mobile devices, which account for over 60% of video ad investments. The average cost per view remains affordable at NZD 0.05, encouraging brands to increase their video ad budgets. As digital sophistication advances, New Zealand marketers are expected to prioritize personalized and interactive video content to maximize ROI in 2026.