In 2026, 68% of New Zealand marketers leverage user-generated content to boost brand engagement, reflecting a growing trust in authentic consumer voices. The ROI for UGC campaigns has increased to an average of USD 12.5, showing its effectiveness in digital marketing strategies. Marketers are now generating approximately 150 pieces of UGC per campaign, aiming to create diverse and engaging content to reach their target audiences more effectively.
Consumer trust remains high, with 85% believing UGC influences their purchasing decisions. The volume of UGC created annually is growing at about 15%, indicating increasing consumer participation in content creation. These trends suggest that brands in New Zealand are prioritizing authentic content to enhance brand loyalty and digital presence in a competitive market environment.