4.2
Total Software Spending (NZD billions)
Estimated total software expenditure in New Zealand for 2026
65
SaaS Market Share (%)
Percentage of total software spending allocated to SaaS solutions
9.3
Annual Growth Rate of Software Spending
Projected yearly increase in software expenditure from 2025 to 2026
850
Number of SaaS Subscribers (thousands)
Total SaaS subscription users in New Zealand in 2026
23,500
Average SaaS Spend per Business (NZD)
Average annual SaaS expenditure per business in New Zealand
By 2026, New Zealand's software market is projected to reach NZD 4.2 billion, reflecting steady growth driven by increased digital transformation efforts across industries. SaaS solutions continue to dominate the market, accounting for 65% of total software spending, highlighting the country's shift towards cloud-based platforms. Small and medium enterprises are leading SaaS adoption, benefiting from cost-effective, scalable software options that enhance operational efficiency.
The annual growth rate of 9.3% indicates a robust expansion in software investments, fueled by digital innovation and remote work trends. With approximately 850,000 SaaS users nationwide, businesses are investing around NZD 23,500 on average per organization, underscoring the importance of cloud services in enhancing productivity. This trend suggests ongoing digital maturity and a strong preference for flexible, subscription-based software solutions across sectors.
Frequently Asked Questions
What is driving SaaS adoption in New Zealand?
Factors include digital transformation initiatives, cost efficiency, scalability, and remote work needs, making SaaS solutions increasingly essential for businesses.
How is the software market expected to evolve in New Zealand by 2026?
The market is projected to grow steadily, with SaaS remaining dominant, driven by technological advances and increased enterprise digitalization.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.