In 2026, New Zealand's social commerce return rate stands at approximately 8.5%, reflecting efficient logistics and customer service. The total revenue from social commerce is projected to reach NZD 1.2 billion, driven by increased digital engagement and mobile shopping. Consumer satisfaction remains high, with 89% expressing positive post-return experiences, indicating trust in online sellers and streamlined policies.
The high online purchase penetration rate of 72% shows widespread adoption of social commerce platforms among Kiwis. The average refund time of just over three days demonstrates rapid processing capabilities. These trends suggest that social commerce will continue to grow, supported by improved return processes and consumer confidence, shaping New Zealand's digital retail landscape in 2026.