In 2026, social commerce influencer sales in New Zealand are projected to reach NZD 1.2 billion, reflecting steady growth driven by increased digital adoption and influencer marketing. The number of active influencers has grown to 35,000, indicating a vibrant social commerce ecosystem. With an average sales per influencer of NZD 34,286, many creators have turned social platforms into substantial revenue streams.
The social commerce conversion rate stands at 4.8%, showcasing effective influencer marketing strategies. Engagement rates remain high at 6.5%, emphasizing strong follower trust and interaction. This trend suggests that social commerce will continue to be a key driver in New Zealand’s retail landscape, especially as consumers increasingly favor online shopping facilitated by trusted influencers.