8.5%
Social Commerce Conversion Rate
Percentage of social media users making purchases via social platforms in New Zealand
NZD 1.8 billion
Total Social Commerce Revenue
Projected revenue generated from social commerce activities in New Zealand in 2026
NZD 75
Average Order Value
Average amount spent per purchase on social media platforms in New Zealand
42%
Social Commerce User Penetration
Proportion of internet users in New Zealand engaged in social commerce
Instagram, Facebook, TikTok
Top Social Platforms for Shopping
Leading social media channels where social commerce sales are highest
In 2026, social commerce continues to grow strongly in New Zealand, with a conversion rate of 8.5%. Consumers are increasingly using platforms like Instagram, Facebook, and TikTok for shopping, driven by seamless purchasing options and influencer marketing. The total revenue from social commerce is projected to reach NZD 1.8 billion, reflecting a significant shift in retail dynamics and consumer behavior across the country.
The average order value has risen to NZD 75, indicating consumers are making more substantial purchases via social media. Nearly 42% of internet users in New Zealand are engaged in social commerce, showcasing high market penetration. Retailers and brands are leveraging these platforms to enhance customer engagement and boost sales, making social commerce a vital component of New Zealand’s digital economy.
Frequently Asked Questions
What factors are driving social commerce growth in New Zealand?
Factors include improved platform shopping features, influencer collaborations, and increased mobile device usage, making social commerce more accessible and appealing.
Which social media platform is most effective for social commerce in New Zealand?
Instagram remains the most effective platform, due to its visual focus and shopping integrations, followed by Facebook and TikTok.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.