38%
Average Podcast Completion Rate
Percentage of New Zealanders who listen to podcasts fully.
3.2 million
Monthly Podcast Listeners
Number of residents regularly tuning into podcasts.
45 minutes
Average Daily Listening Time
Average time spent listening to podcasts daily.
True Crime (45%)
Top Genre Preference
Most popular podcast genre among listeners.
$125 million
Digital Audio Ad Spend (NZD)
Projected digital ad expenditure on audio content.
The trend toward audio consumption is driven by mobile device use and an expanding variety of genres, especially true crime. Businesses are increasing advertising budgets, with NZD 125 million projected for digital audio ads, reflecting the medium's rising commercial importance.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.