By 2026, New Zealand's SaaS market is projected to reach NZD 1.2 billion, driven by increased cloud adoption and digital transformation initiatives. The rise of low-code platforms has significantly contributed to this growth, empowering more businesses to develop applications with minimal coding knowledge. The industry’s annual growth rate of 12.5% reflects the country's shift towards more agile and scalable technology solutions.
The adoption of low-code platforms has surged, with approximately 1.3 million users in New Zealand by 2026. Enterprises are spending an average of NZD 45,000 annually on SaaS solutions, which indicates growing reliance on cloud-based services. As digital maturity increases, nearly 78% of NZ companies have integrated digital transformation into their core strategies, fostering innovation and competitive advantage.