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Digital Advertising Statistics in New Zealand (2026)

Updated March 2026 · New Zealand · Digital Advertising

NZD 1.2 billion

Total Digital Ad Spend

Projected total digital advertising expenditure in New Zealand for 2026.

65%

Mobile Ad Spend Share

Percentage of digital ad budget allocated to mobile advertising.

NZD 780 million

Programmatic Ad Spend

Amount spent on programmatic advertising channels.

12% YoY increase

Digital Ad Revenue Growth

Annual growth rate of digital ad revenues compared to 2025.

2.8%

Average Digital Ad Click-Through Rate (CTR)

Average CTR for digital ads across platforms in New Zealand.

Frequently Asked Questions

What is the main driver of digital ad growth in New Zealand?

The increasing mobile device usage and digital engagement among consumers are primary drivers of digital ad growth.

How much is spent on programmatic advertising in New Zealand in 2026?

Approximately NZD 780 million is projected to be spent on programmatic advertising in 2026.

StateGlobe Research

The StateGlobe Research team analyzes digital marketing, SEO, and web technology trends across 200 countries. Our 2026 projections are based on industry reports, historical data patterns, and expert analysis.

This Statistic in Other Countries

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More Statistics for New Zealand

Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.