In 2026, New Zealand companies are heavily investing in corporate videos, with approximately 78% utilizing this medium for marketing and internal communications. The average annual expenditure has reached NZD 1.2 million, reflecting a strong focus on high-quality content to engage audiences. Digital viewership continues to grow, with corporate videos attracting around 12.5 million views annually, indicating widespread reach and influence.
Marketing budgets are increasingly dedicated to video, now averaging 35%, which underscores the importance of visual content in brand building and customer engagement. The impressive ROI of 5.8 times the investment highlights the effectiveness of video marketing strategies. Overall, NZ businesses are leveraging video to enhance their digital presence and drive growth in a competitive environment.