1.2 million
Number of CMS websites
Reflects ongoing digital expansion in New Zealand
18
Average plugins per website
Indicates increasing customization and functionality
65%
Market share of WordPress
Dominance in New Zealand's CMS landscape
8.5%
Annual growth rate of CMS websites
Shows steady digital adoption
15,000
Average plugin development cost (NZD)
Encourages local plugin ecosystem growth
New Zealand's CMS ecosystem continues to expand rapidly, with over 1.2 million active websites by 2026. The average website now utilizes around 18 plugins, illustrating the trend towards highly customized online platforms. WordPress maintains its dominant position, holding 65% of the market share, which reflects its widespread adoption among local businesses and content creators.
The annual growth rate of CMS websites reaching 8.5% demonstrates strong digital transformation across sectors. The local plugin development industry is thriving, with an average development cost of NZD 15,000, fostering innovation and supporting small developers. This ecosystem is expected to further mature, boosting New Zealand's online economy and digital presence.
Frequently Asked Questions
What is the most popular CMS platform in New Zealand?
WordPress remains the most popular CMS platform, with a 65% market share in 2026 due to its flexibility and extensive plugin ecosystem.
How is the plugin ecosystem impacting local businesses?
The growing plugin ecosystem allows businesses to easily customize their websites, improving user experience and operational efficiency, thereby boosting digital competitiveness.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.