In 2026, New Zealand's affiliate marketing industry continues to grow, with an average ROI of 150%, indicating strong profitability for brands and affiliates. The sector has expanded to over 25,000 active marketers, reflecting increased digital engagement and e-commerce adoption. Revenue estimates also show a significant contribution to the country's digital economy, driven by mobile commerce and targeted campaigns tailored to local consumers.
The average commission rate of 12% demonstrates competitive payouts, motivating more marketers to participate. Affiliate marketing now accounts for about 35% of digital sales in New Zealand, underscoring its importance in online retail strategies. As digital literacy and internet penetration improve, the industry is set to expand further, offering substantial opportunities for both small and large businesses.