In 2026, New Zealand's affiliate marketing sector continues to grow, with an average commission rate of 12.5%. The affiliate industry now contributes significantly to the e-commerce ecosystem, driven by increased digital adoption and consumer trust. The revenue of NZD 420 million reflects a vibrant landscape with diverse sectors including retail, travel, and finance leveraging affiliates to boost sales.
The expanding number of active marketers, totaling around 45,000, indicates a healthy affiliate community. Digital ad spend has also seen a rise to NZD 150 million, emphasizing the importance of affiliates in marketing budgets. With an average conversion rate of 5.8%, affiliates are proving to be an effective channel for converting online traffic into sales, fostering continuous growth in the digital economy.