17 million
Number of mobile phone users
Total mobile phone users in the Netherlands in 2026
92%
SMS marketing reach
Percentage of mobile users receiving SMS marketing messages
98%
Average SMS open rate
Open rate for SMS marketing campaigns in the Netherlands
1,200 messages
Monthly SMS campaign volume per business
Average number of SMS messages sent monthly by companies
8.7%
Consumer response rate to SMS campaigns
Average response rate from consumers to SMS marketing in 2026
In 2026, nearly all mobile phone users in the Netherlands are targeted by SMS marketing, with a reach of 92%. The high open rate of 98% indicates SMS remains a highly effective channel for engaging consumers. Businesses send an average of 1,200 SMS messages per month, reflecting the channel's importance in direct marketing.
The consumer response rate of 8.7% suggests strong engagement, with SMS marketing continuing to outperform many other digital channels in terms of immediacy and effectiveness. Companies are increasingly leveraging personalized messages to boost interaction and conversion rates in the competitive Dutch market.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.