By 2026, mobile deep linking has become a staple in Dutch digital marketing, with 72% of users actively engaging with deep links. This reflects a mature mobile ecosystem and increasing personalization in marketing strategies. The average user now interacts with mobile apps approximately 48 times per month, indicating high engagement levels and a shift towards mobile-first content consumption.
The conversion rate from deep links stands at 18%, demonstrating their effectiveness in driving user actions. With an ARPU of €35, mobile marketing continues to generate substantial revenue, supported by €1.2 billion in ad spend. These trends highlight the Netherlands' advanced digital landscape and the importance of mobile-centric marketing approaches in 2026.