4.8%
Average Email Click-Through Rate
The Netherlands' email campaigns see an average click-through rate of 4.8% in 2026, reflecting improved engagement strategies.
2.3 billion
Total Marketing Emails Sent
Dutch businesses are projected to send 2.3 billion marketing emails in 2026, indicating strong digital marketing activity.
68%
Mobile Email Opens
Approximately 68% of email opens in the Netherlands are on mobile devices, emphasizing mobile-friendly content importance.
22.3%
Average Email Open Rate
The average open rate for Dutch marketing emails is estimated at 22.3%, showcasing steady audience interest.
1.9%
Email Conversion Rate
Conversion rates from email campaigns in the Netherlands reach about 1.9%, indicating effective call-to-action strategies.
In 2026, Dutch companies continue to refine their email marketing tactics, with click-through rates reaching nearly 4.8%. The high mobile engagement of 68% highlights the need for optimized mobile email design. The volume of emails sent surpasses 2.3 billion, reflecting robust digital marketing efforts driven by e-commerce growth and digital transformation initiatives across sectors.
Open and conversion rates remain stable, with open rates around 22.3% and conversion nearing 1.9%. Marketers increasingly focus on personalized content and automation to enhance engagement. As email remains a critical channel, Dutch businesses are leveraging advanced analytics and AI to boost campaign performance and customer retention in 2026.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.