Digital Out-of-Home Advertising Statistics in Netherlands (2026)

The Netherlands has seen significant growth in digital out-of-home advertising, with spend reaching approximately €850 million in 2026. The proliferation of digital screens, totaling around 45,000 nationwide, has enabled advertisers to target consumers more effectively in urban and transit areas. The digital OOH market now accounts for nearly 18% of all advertising, reflecting its increasing importance in integrated marketing strategies.

Average daily impressions per screen have risen to about 2,500, indicating high engagement levels. The number of campaigns has also grown to over 12,300, showcasing the sector's maturity and the shift towards more dynamic, data-driven advertising. This growth reflects the Netherlands' strong digital infrastructure and consumer openness to innovative advertising formats, making it a leading example in Europe.