In 2026, the Netherlands' digital ad market continues its robust growth, with a total spend of €4.2 billion, reflecting increased digital engagement and marketing investments. Mobile advertising dominates this landscape, accounting for half of the total digital expenditure, emphasizing the shift toward mobile-first strategies among Dutch brands.
Programmatic advertising maintains a dominant position, with 78% of digital ad purchases being automated, enabling more targeted and efficient campaigns. Social media remains a key platform, generating €1.3 billion in ad revenue, driven by rising user engagement and advanced targeting options that appeal to local advertisers.