Nepal's social media landscape in 2026 shows a significant increase in users, with over 16 million active users representing more than half of the population. Facebook remains the leading platform, driven by affordable smartphones and expanding internet access. The average daily usage indicates high engagement, making social media a vital channel for businesses aiming to reach Nepalese consumers.
With digital ad spending reaching USD 150 million, Nepal's marketing industry is increasingly shifting towards social media platforms. Small and medium enterprises are leveraging targeted campaigns to improve brand visibility and sales. As internet infrastructure improves, social media's role in commerce and communication is expected to grow further, creating opportunities for local and international brands alike.