Nepal's social media ad spend is projected to reach USD 45 million by 2026, reflecting increasing digital marketing investments. The majority of this spend is concentrated on mobile platforms, accounting for 65%, driven by widespread smartphone usage among young consumers. Facebook remains the dominant platform with 55% market share, making it the primary channel for advertisers targeting Nepalese audiences.
Nepal's social media landscape continues to grow rapidly, with 12 million users actively engaging on various platforms. The average CPC of USD 0.25 indicates competitive yet affordable advertising costs for brands aiming to expand their reach. As digital literacy improves and internet access expands, local businesses are expected to allocate more budget to social media marketing, harnessing the power of targeted advertising to boost sales and brand recognition.