Social Commerce Influencer Sales Statistics in Nepal (2026)

Nepal's social commerce influencer sales are projected to reach approximately USD 250 million in 2026, reflecting substantial growth driven by increased internet access and smartphone usage. The influencer ecosystem has expanded to around 35,000 active personalities, many focusing on niche markets such as fashion, electronics, and local crafts. Monthly earnings per influencer have increased to about USD 7,000, indicating a mature micro-influencer landscape with high engagement levels.

With a social commerce penetration rate of 25%, a quarter of online shoppers are influenced by social media personalities, resulting in a conversion rate of 4.8%. This demonstrates the significant role influencers play in shaping consumer behavior in Nepal. As digital literacy improves, social commerce is expected to become a dominant sales channel, further empowering local entrepreneurs and small businesses to reach wider audiences through influencer collaborations.