Nepal's social commerce sector is experiencing rapid growth, with a conversion rate of 3.8% in 2026. The total sales are projected to reach ₹12.5 billion, driven by increased smartphone penetration and improved mobile internet access. Social media platforms like Facebook and TikTok remain the primary channels for digital retail, fostering new opportunities for small businesses and entrepreneurs to expand their reach.
The average order value of ₹3,200 reflects a trend towards higher-value transactions, as consumers become more comfortable shopping online. Nearly half of the internet users in Nepal engage with social media, creating a substantial customer base for social commerce. Continued digital growth and infrastructure development are expected to further enhance social commerce adoption in the coming years.