Nepal's mobile deep linking adoption is rapidly growing, with 45% of smartphone users engaging with deep links in 2026. This trend supports increased personalized marketing efforts and improved user experience, especially in e-commerce and service apps. The mobile marketing revenue is expected to reach USD 150 million, reflecting the expanding digital economy and rising smartphone penetration across urban and rural areas.
E-commerce mobile traffic constitutes 68% of total online shopping visits, emphasizing the shift toward mobile-first shopping behaviors. Additionally, users spend an average of 4.2 minutes daily on mobile apps, indicating high engagement levels. The click-through rate on deep links stands at 12.5%, demonstrating effective targeting in mobile marketing strategies and promising growth opportunities for brands in Nepal.