Nepal's digital landscape in 2026 shows significant growth in video consumption, with users spending an average of 2.5 hours daily watching videos. This surge is driven by increased internet penetration and smartphone use, making video marketing an essential part of digital strategies. Companies are allocating around USD 45 million yearly to video campaigns, reflecting its importance in engaging consumers effectively.
Most businesses in Nepal have adopted video marketing, with approximately 67% utilizing videos to promote their products. Engagement rates on social media videos are high at 4.8%, indicating strong viewer interaction. The revenue generated from online video ads has grown by 25%, underscoring the expanding digital advertising ecosystem and the vital role of video content in Nepal's marketing mix.