Nepal's digital landscape has seen rapid growth, with Instagram dominating as the preferred influencer platform, capturing 45% of user engagement in 2026. Brands are increasingly investing in influencer marketing, with spend reaching NPR 1.2 billion, reflecting its effectiveness in reaching younger audiences. Engagement rates remain high, demonstrating strong consumer trust and the influence of digital personalities.
As social media adoption continues to expand across Nepal, more brands are integrating influencer strategies into their marketing mix. The high consumer trust level of 72% indicates that influencer marketing is now a staple in Nepalese advertising, helping brands increase visibility and credibility in a competitive market. This trend is expected to grow further as digital infrastructure improves.