Nepal's digital advertising market has experienced significant growth, with a 20% increase in ad spend compared to 2025. The rise in mobile device usage has driven more investment into mobile ads, which now account for 65% of total ad expenditure. Despite the growth, ad fraud remains a concern, with a rate of 7.2%, impacting advertisers' ROI and highlighting the need for better fraud detection measures.
The digital advertising ecosystem in Nepal is becoming more sophisticated, with over 3.2 billion impressions served in 2026. Marketers are focusing on improving ad engagement, as reflected in the average CTR of 1.4%. Continued investments in digital infrastructure and anti-fraud technologies will be critical to sustaining growth and ensuring ad quality in the coming years.