Nepal's affiliate marketing sector is experiencing significant growth in 2026, with total spending reaching approximately USD 45 million. This reflects increased digital adoption and e-commerce expansion, especially among small to medium enterprises aiming to leverage online channels. The sector's share of digital advertising budgets continues to rise, highlighting its importance in Nepal's marketing landscape.
The number of active affiliate marketers has grown to around 7,500, with an average commission rate of 8.5%. E-commerce revenues driven by affiliate marketing now constitute USD 20 million, indicating a robust integration of affiliate strategies in retail. The ongoing digital transformation and mobile internet proliferation are key drivers of this positive trend.