E-commerce Statistics in Mozambique (2026)

Mozambique's e-commerce sector is rapidly expanding, with an estimated 3.2 million online shoppers by 2026. Subscription services, including digital entertainment, food, and personal care, are gaining popularity, contributing significantly to the USD 250 million market value. The growth is driven by increased internet penetration and mobile device usage, which now accounts for 65% of all transactions. Businesses are adapting to this shift with more tailored subscription offerings to attract consumers.

The average subscription spend per user is projected to reach USD 78 monthly, reflecting growing consumer confidence in online services. As digital infrastructure improves and payment systems become more secure, Mozambique's e-commerce ecosystem will continue to thrive. The market's rapid annual growth rate of 18% indicates strong future potential, especially in mobile-first strategies and local-language platforms to cater to the diverse population.