Social Media ROI Statistics in Mozambique (2026)

Mozambique's social media marketing landscape in 2026 demonstrates a solid ROI of 4.2:1, reflecting effective campaigns and increasing digital engagement. The total ad spend on social platforms has reached USD 45 million, indicating growing confidence among local businesses in digital advertising. Engagement rates remain healthy at 3.8%, driven largely by mobile usage, which accounts for the majority of social media activity among 15 million users.

The surge in mobile social media users has expanded marketing opportunities, especially for influencer partnerships, which have attracted USD 8 million in investments. As digital maturity increases, Mozambican companies are leveraging social media channels more strategically to connect with consumers, boost brand awareness, and drive sales. Continued investment in digital marketing will likely sustain growth in ROI and overall online presence.