Social Media Engagement Rate Statistics in Mozambique (2026)

Mozambique's social media landscape in 2026 shows steady growth, with an engagement rate of 4.8% indicating active user interaction. The rise in active users to 12 million underscores increased internet penetration and mobile device usage across the country. Businesses are allocating approximately USD 65 million annually to social media advertising, capitalizing on the platform's reach to target diverse demographics effectively.

With users spending over two hours daily on social media, brands have ample opportunity to connect with consumers. Facebook remains the dominant platform, but emerging networks are gaining popularity. This digital shift offers Mozambique's marketers a promising environment to innovate their campaigns, build brand loyalty, and drive sales through targeted social media strategies in 2026.