Mozambique's social commerce sector has experienced rapid growth, with over 2 million daily users engaging in online buying and selling. The estimated return rate of 4.8% suggests improved consumer confidence and seller reliability, though logistics and product quality continue to influence returns. Mobile payments dominate transactions, reflecting widespread smartphone adoption and digital payment infrastructure expansion across urban and rural areas.
The total revenue from social commerce is projected to reach USD 1.2 billion in 2026, driven by increased internet penetration and digital literacy. Facebook Marketplace remains the leading platform, facilitating small business growth and informal trade. As social commerce matures, consumer protections and return policies are expected to evolve, further stabilizing the market and encouraging higher trust.