Mozambique's digital advertising sector is experiencing rapid growth in 2026, with search ads capturing a significant 35% market share. The total spend has increased to USD 45 million, reflecting rising internet penetration and mobile device usage. Local businesses are increasingly adopting PPC strategies to reach consumers effectively, especially through mobile platforms which account for nearly 80% of search traffic.
The average CPC remains affordable at USD 0.25, making search advertising accessible for small and medium enterprises. As digital literacy improves and e-commerce expands, Mozambique's PPC landscape is poised for continued growth. The rise in active search advertisers indicates a maturing digital economy, with more brands recognizing the value of targeted search marketing.