Mozambique's search ad revenue in 2026 has reached approximately 45 million USD, reflecting a steady growth driven by increased internet penetration and mobile usage. Google dominates the search engine market with around 78%, consolidating its position as the primary platform for digital advertising. The average CPC remains modest at 0.35 USD, making it an attractive market for local and international advertisers seeking cost-effective campaigns.
With about 14 million internet users, Mozambique is experiencing a digital advertising boom, especially on mobile devices which account for 62% of search traffic. This trend highlights the importance of mobile-optimized ads and localized content. Continued infrastructure investments and digital literacy initiatives are expected to further boost online ad spend and user engagement, solidifying Mozambique's growing digital economy.