0.45
Average CPC (USD)
Mozambique's average CPC for Google Ads in 2026
22%
PPC Market Share
Percentage of digital ad spend dedicated to PPC in Mozambique
45.8
Total Digital Ad Spend (USD millions)
Projected total digital advertising expenditure in Mozambique for 2026
1,250
Number of Active Advertisers
Number of businesses running PPC campaigns in Mozambique
3:1
Mobile vs Desktop CPC Ratio
CPC on mobile devices compared to desktops in Mozambique
In 2026, Mozambique's Google Ads CPC averages around $0.45, reflecting a competitive but affordable digital advertising environment. The PPC market continues to grow, capturing 22% of the total digital ad spend, driven by increased internet penetration and mobile device usage. Total digital ad expenditure is expected to reach approximately $45.8 million, indicating a robust digital marketing sector. The number of active advertisers surpasses 1,250, showing expanding business engagement in PPC campaigns.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.