Mozambique's digital out-of-home advertising sector has experienced rapid growth, reaching USD 45 million in revenue by 2026. The expansion of digital billboards, now totaling approximately 1,200 units, has driven increased advertising spend and audience engagement. Urban centers like Maputo are leading this transformation, with digital OOH becoming a primary channel for brands targeting young, tech-savvy consumers.
The average digital billboard now garners around 15,000 impressions daily, reflecting high visibility and effectiveness. With a penetration rate of 65%, digital OOH is becoming a mainstream advertising medium in Mozambique, supported by rising internet connectivity and mobile device usage. This trend indicates a shift towards more dynamic and targeted advertising strategies in the country.