Creator Economy Revenue and Influencer Marketing Statistics in Mozambique (2026)

Mozambique's creator economy is experiencing rapid growth, with revenue projected at $45 million USD in 2026. The number of active influencers has reached 150,000, reflecting increased digital adoption and content creation in the country. Engagement rates remain strong at around 4.8%, indicating effective audience interaction and content relevance. Digital ad spend dedicated to influencer marketing continues to rise, supporting local brands and creators alike.

The most popular platforms for Mozambique influencers are Facebook, Instagram, and TikTok, which dominate the social media landscape. As digital literacy improves and smartphone penetration increases, the creator economy is expected to further expand. Small and medium-sized enterprises are increasingly leveraging influencer marketing for brand awareness, contributing to the overall revenue growth and digital economy development in Mozambique.