Mozambique's affiliate marketing ecosystem is increasingly dominated by mobile platforms, with 65% of sales attributed to mobile devices in 2026. This growth is driven by expanding smartphone adoption and improved mobile internet infrastructure across urban and rural areas. The total affiliate revenue has surged to USD 45 million, reflecting a maturing digital economy and increased local and international brand investments.
Digital penetration continues to rise, reaching 54% of the population with internet access, fueling the growth of local affiliate marketers—who now number over 12,000. The average commission rate of 8.5% indicates healthy earnings potential for affiliates, encouraging more entrepreneurs to join this digital economy. Mozambique's digital landscape is rapidly evolving, offering new opportunities for marketers and businesses alike.