23 million
Total Social Media Users
Number of active social media users in Morocco in 2026
2.5 hours
Average Daily Usage per User
Average time spent daily on social media per user in Morocco
150 million USD
Social Media Ad Spend (USD millions)
Projected social media advertising expenditure in Morocco for 2026
Facebook, Instagram, TikTok
Top Social Media Platforms
Most popular social media platforms among Moroccans in 2026
35% of digital ad spend
Influencer Marketing Market Share
Market share of influencer marketing within digital advertising in Morocco
Morocco's social media landscape is rapidly expanding, with 23 million active users in 2026. The average daily engagement of 2.5 hours indicates high user involvement, boosting opportunities for brands to connect with target audiences. The growth of social media ad spend to 150 million USD reflects increased marketing investments, driven by digital transformation and rising smartphone penetration.
Local businesses and global brands are leveraging popular platforms like Facebook, Instagram, and TikTok to enhance brand visibility. Influencer marketing now accounts for over a third of digital ad expenditure, demonstrating its effectiveness in reaching Moroccan consumers and shaping purchasing decisions in the digital age.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.