Morocco's social media advertising market has experienced rapid growth, with an estimated USD 250 million spent in 2026. Facebook remains the leading platform, favored for its broad reach and targeted advertising options. The increasing shift to mobile usage continues to dominate ad strategies, with over 70% of ad spend focused on mobile devices, reflecting the country's high smartphone penetration and digital engagement.
Advertisers in Morocco are investing more in social media marketing, dedicating nearly 38% of their total digital marketing budgets to social platforms. The average CPC is around 12 MAD, making social media ads a cost-effective option for brands seeking local and regional audiences. As digital habits evolve, Moroccan businesses are expected to increase their social media ad investments further, emphasizing personalized and mobile-first campaigns.