Social Commerce Statistics in Morocco (2026)

Morocco's social commerce sector is experiencing rapid growth, with revenues reaching approximately USD 1.2 billion in 2026. Trust levels among consumers are steadily increasing, with over two-thirds feeling confident in social platforms for shopping. The rise of mobile device usage significantly influences shopping behaviors, making mobile commerce the dominant channel. This trend reflects Morocco's expanding internet infrastructure and digital literacy among urban populations.

The increasing trust and digital engagement are driving Moroccan consumers to spend more on social commerce platforms, with an average expenditure of USD 66 per user. Social media platforms like Facebook and Instagram remain the primary channels for social commerce activities. As trust continues to grow, businesses are investing more in social media marketing strategies to capitalize on the expanding digital economy, fostering a more vibrant and trustworthy social commerce environment.