Morocco's digital landscape continues to expand rapidly, with search query volumes reaching approximately 45 million per month in 2026. The dominance of Google remains evident, holding an 85% market share, reflecting the country's high internet penetration and smartphone usage. Mobile searches account for 78% of total queries, emphasizing the importance of mobile optimization for businesses targeting Moroccan consumers.
Search engine advertising revenue is projected to hit about 250 million USD, signaling strong digital marketing growth. The average search session lasts around 15 seconds, indicating users’ quick access to relevant information. These trends highlight Morocco's evolving digital ecosystem and increasing reliance on search engines for information, shopping, and services in 2026.