4.8%
Average Click-Through Rate (CTR)
Retargeting ads in Morocco see an average CTR of 4.8% in 2026, reflecting increasing user engagement.
3.2%
Conversion Rate
The conversion rate for retargeted ads is projected at 3.2%, indicating improved ad relevance and user targeting.
MAD 12 ($1.20)
Average Cost Per Click (CPC)
The average CPC for retargeting campaigns stands at MAD 12, showing slight growth as competition intensifies.
5.4x
Return on Ad Spend (ROAS)
Retargeting efforts deliver an average ROAS of 5.4 times the ad spend in 2026, demonstrating strong campaign efficiency.
MAD 1.2 billion ($120 million)
Digital Ad Spend in Morocco
Total digital advertising expenditure in Morocco is projected at MAD 1.2 billion, with retargeting accounting for a significant share.
Morocco's digital marketing landscape in 2026 shows a notable increase in retargeting effectiveness, driven by improved targeting algorithms and higher internet penetration. Marketers are investing more in PPC campaigns, with retargeting ads leading to better engagement rates and conversions. As ad costs rise, businesses focus on optimizing ROI through personalized ad experiences and strategic ad placements.
The growth in digital ad spend reflects Morocco's expanding e-commerce and online services sectors. The higher ROAS indicates that retargeting remains a cost-effective channel for brands seeking to maximize their advertising impact. Continued technological advancements and increased consumer data usage will further enhance retargeting success in Morocco in the coming years.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.