Pinterest Shopping and Social Commerce Statistics in Morocco (2026)

In 2026, Morocco's Pinterest user base engaged heavily in social commerce, with nearly 8 million active users contributing to a growing digital economy. The social commerce revenue reached an estimated USD 540 million, reflecting increasing trust and adoption of online shopping via Pinterest. Moroccan consumers are spending an average of USD 35 weekly on Pinterest shopping features, indicating a robust e-commerce environment. Mobile shopping continues to dominate, with 78% of transactions completed on smartphones, emphasizing the mobile-first trend in the country.

The rise of social commerce in Morocco signifies a shift toward digital retail, driven by increased internet penetration and smartphone adoption. Businesses in Morocco are leveraging Pinterest as a key platform for visual marketing and direct sales, boosting overall digital trade. As the market matures, further innovations and integrations are expected to enhance user experience and expand the social commerce landscape, making Morocco a notable player in North Africa's digital economy.