30 million
Total Internet Users
Morocco's internet penetration continues to grow, reaching 83% of the population.
15
Average Daily Search Queries per User
Users conduct approximately 15 searches daily, reflecting increased reliance on online info.
78%
Mobile Search Share
Most searches are performed via mobile devices, emphasizing mobile-first digital strategies.
12 million searches
Local Search Volume (Monthly)
High engagement in local searches for services, businesses, and products.
Food & Restaurants, E-commerce, Tourism
Popular Search Categories
Top categories reflect key economic sectors and consumer interests.
The diversity in search categories such as food, e-commerce, and tourism highlights Morocco's evolving digital economy. As internet accessibility and smartphone usage continue to rise, local search volume is expected to grow further. Companies should leverage this data to enhance their online presence, improve local search rankings, and capture the increasing online consumer base.
Disclaimer: All statistics presented are 2026 estimates and projections based on industry trend analysis, historical data, and publicly available research. Individual data points may vary from actual figures.