Digital Out-of-Home Advertising Statistics in Morocco (2026)

Morocco's digital out-of-home advertising sector is experiencing rapid growth, driven by increased urbanization and smartphone penetration. The market value is projected to reach $150 million USD in 2026, reflecting strong investor interest and technological adoption. Digital billboards are now a common sight in major cities, with over 12,000 units contributing significantly to advertising campaigns targeting diverse demographics.

The average daily impressions per billboard have risen to 4,500, indicating high consumer engagement. Digital out-of-home's share of total ad spend is expected to surpass 22%, showcasing its importance in Morocco's media landscape. Continued infrastructure investments and innovative ad formats are likely to sustain this upward trajectory, making digital OOH a vital channel for brands seeking visibility in Morocco.