Morocco's affiliate marketing sector has seen significant growth, with mobile devices accounting for 68% of all affiliate revenue in 2026. The increasing smartphone penetration and improved mobile infrastructure have driven consumer engagement, making mobile campaigns highly effective. The total revenue from affiliate marketing has reached approximately USD 450 million, reflecting increased digital adoption across various sectors including retail, finance, and travel.
The average conversion rate of 4.5% indicates healthy consumer responsiveness to mobile affiliate campaigns. With over 15,200 active affiliates, Morocco's digital ecosystem is expanding, supported by a digital ad spend of USD 320 million. These trends highlight the country's shift towards mobile-centric marketing strategies, driven by widespread smartphone use and growing internet accessibility among the population.