Montenegro's social commerce market is projected to grow significantly in 2026, with a conversion rate of 8.5%, driven by increased smartphone usage and improved digital infrastructure. The total revenue from social commerce is expected to reach €120 million, reflecting rising consumer confidence and online shopping adoption. Active social shoppers are estimated at 210,000, indicating a substantial digital consumer base for local and international brands.
The average order value remains steady at €60, with mobile devices accounting for 72% of transactions, showcasing the importance of mobile optimization. This growth highlights Montenegro's expanding digital economy and the rising influence of social media platforms in everyday purchasing decisions, providing opportunities for businesses to tailor their marketing strategies.