Montenegro has seen a significant increase in Shopify store registrations, reaching over 4,200 active shops in 2026, driven by rising e-commerce adoption. The average monthly revenue per store has grown to €3,800, reflecting increased consumer spending and improved online marketing strategies. Website builders now hold a 28% market share among local businesses, emphasizing the shift toward digital solutions.
This growth highlights Montenegro's expanding digital economy, with more entrepreneurs leveraging CMS platforms and mobile commerce. The surge in online sales indicates a robust e-commerce environment, supported by favorable policies and technological infrastructure. Continued investment in digital tools is expected to further propel this trend in the coming years.