By 2026, Montenegro's podcast audience has grown to approximately 450,000 listeners, reflecting increased internet penetration and digital media interest. The majority access content via mobile devices, with an average weekly listening time of 7.5 hours, demonstrating strong engagement levels. Popular genres such as news, comedy, and education dominate, indicating diverse listener preferences and a mature podcast ecosystem.
The podcast advertising market is projected to generate around €12 million in revenue, signifying its importance in Montenegro's digital advertising landscape. As digital literacy improves and content creators expand, podcast consumption will likely continue rising, offering new opportunities for advertisers and creators to connect with a highly engaged and mobile-first audience.